With over a decade into the business, the brand has helped shoe thousands of feet and has a wide range across categories in footwear, bags, and accessories. The offices and manufacturing units based out of Mumbai are eco-friendly and provide an environment where the work is driven by creativity. Throughout her journey one thing has remained constant – the need to help women express themselves in the best way possible.

Part of the brand strategy was to achieve a better balance between wholesale and retail growth. This implied there needed to be an added emphasis on ensuring the website, social channels and digital marketing were relevant and aligned. The one aspect that we felt needed a re-look was the logo and the website.

Website: www.aprajitatoor.com