Mapcha was founded in 2018 with a vision to distil the essence of Tibetan and Himalayan design into products meant for the modern individual. Derived from the Tibetan word for ‘peacock’, Mapcha reinterprets traditional motifs as they move out of their original contexts into a new location. Our products are created with the belief that these constitute living rather than eternal traditions and can accommodate changing times and the sensibilities of new generations.

The sublime beauty of the mountain landscape coupled with the experience of human communities negotiating everyday life within it has given rise to a distinct visual culture and artisanal practice. These now serve as our inspiration as we design and collaborate with traditional craftsmen, attempting to bring recognition to their unique skills and design repertoire in a global market.

Based in the Tibetan enclave of Majnu ka tila, in New Delhi, we present a window into the life of the mountains through the artistic expressions of those who trace their roots there. Thoughtfully designing and curating our lifestyle and clothing brand, we hope to bring a bit of the mountain to homes everywhere.

Website: https://www.mapcha.co/