The Concept

When DHADDA Jewellery came to us, they had the pieces, but not the presence. Our mission? To carve out their digital identity with a campaign that felt fresh, modern, and distinctly theirs. TESORO became the perfect launchpad—a collection of lightweight 18kt gold jewellery that embodied everyday luxury. But our challenge was bigger than showcasing jewellery; it was about shaping how DHADDA would be perceived online.

The Execution

We built TESORO’s story from the ground up—crafting a visual language that felt effortless yet premium. The campaign combined sleek, minimal aesthetics with a warm, personal tone, striking a balance between aspiration and accessibility. Through a mix of storytelling, styling guides, and engaging reels, we introduced DHADDA to a digital audience that values both beauty and practicality.

The Impact

TESORO wasn’t just about gold—it was about creating a moment. A campaign that didn’t just highlight affordability but made everyday luxury feel like a must-have. By setting the right creative direction from day one, we gave DHADDA Jewellery not just a campaign, but a voice. At X&Zero, we don’t just market brands—we shape how they’re remembered.