Raksha Bandhan traditionally celebrates brothers and sisters, but for KOTAWALA, we focused on the bond between sisters.

The Idea

Instead of a product-first approach, we built an emotional narrative—two sisters reminiscing over old albums, sharing childhood stories, and answering questions about each other. The goal? To create genuine, heartfelt content that felt real and relatable.

Execution

Real Stories: We cast real sisters to ensure authenticity.
Short-form Content: A mix of candid photos and videos capturing natural moments.
Engagement Tactics: Instagram reels, Q&A sessions, and interactive polls inviting audiences to share their own sisterhood moments.
Visual Identity: Warm, nostalgic aesthetics that enhanced the emotional appeal.

The Impact

By shifting the focus from gifting to storytelling, the campaign resonated deeply, sparking conversations around sisterhood beyond Raksha Bandhan. When brands tap into real emotions, engagement follows naturally.