The Fake Shaadi trend has been everywhere lately. A Gen Z favourite rave that turns the idea of a wedding into something fun, social, and completely over the top.

So when MK JEWELS was ready to launch RA RA RU Lounge, a space designed especially for brides-to-be, we at X & Zero thought – why not make the launch feel like a wedding? We had the perfect opportunity to blend the viral fake shaadi trend with this concept. It would have everything that an actual wedding has – Bollywood music, dhol, delicious food & of course stunning MK JEWELS’ jewellery to try on and click pictures. All the wedding vibes & fun, minus the stress.

We turned the lounge into a full-fledged wedding venue, complete with dhol, baarat, food, music, laughter & jewellery that became the true showstopper of the day. Guests arrived dressed as though they were attending an actual wedding, they grooved over the dhol beats bringing the trend to life with energy.

The result? An instant hit with the younger crowd, capturing the fun spirit of Indian weddings and making the launch of RA RA RU Lounge a real success, both online and offline.