MK JEWELS launched the city’s first-of-its-kind bridal jewellery lounge — RA RA RU, featuring handpicked jewels by Ram Raimalani. An intimate space designed for brides-to-be who wish to make their wedding shopping feel calm, personal, and truly special.

And we did exactly that. As their social media agency, we wanted the launch campaign to speak directly to brides. The lounge goes beyond display counters, it’s a space where brides-to-be can slow down, discover MK’s stunning collections, and connect with jewellery in a more personal way.The making of RA RA RU Horizontal ratio reel (5120×1080).

Rather than simply announcing it, we chose to tell its story — through the voices of the founders who envisioned it, the visuals that captured how the idea took shape, and the journey of bringing it all to life.

Our content focused on topics such as: reasons to visit the lounge, what you can find at RA RA RU, the making of the space, and stories shared from the founders’ perspective.

We even jumped on the trending 5120×1080 reel format to ensure the lounge looked as chic and distinctive online as it did in person.

Through thoughtful storytelling and founder-led content, we turned an idea into an experience brides could truly connect with. Every piece of content was designed to make them feel seen and celebrated. In the end, it became more than just a campaign, it transformed RA RA RU into a space every bride wanted to experience before her big day.