The Concept

Jewellery isn’t just for occasions—it’s for every day. With Iris, we reimagined fine jewellery as fun, vibrant, and personal. Featuring diamonds paired with colourful enamel, the collection adds a playful edge to everyday wear, making luxury accessible at just ₹5K.

Visual Storytelling

Iris is all about expression. Our campaign brought this to life with fresh, dynamic visuals—close-ups of dazzling rings, effortless styling moments, and the joy of layering pieces that reflect your personality. The hero? A customizable enamel ring that’s as unique as you. Customers could pick a colour of choice, choose their diamond size, and engrave it with initials, dates, or a message that matters.

The Impact

Iris wasn’t just a jewellery collection; it’s a mood. From thoughtful gifts to everyday essentials, the collection makes fine jewellery fun, creative, and irresistibly wearable. At X&Zero, we create campaigns that don’t just sell—they tell stories. And Iris is a story worth wearing.