Summer is more than a season—it’s a feeling, a glow, a moment of warmth and vibrancy. We wanted to showcase ZEMA’s summer collection through this lens. And ‘Hues of Summer’ was born – a collection echoing the emotions of the season.

Rather than relying on conventional studio settings, we let nature do the storytelling. Shooting entirely in natural sunlight in in the bylanes of Bandra-Khar, where the store is located, we allowed the pieces to interact with the changing light, highlighting their brilliance and craftsmanship in an organic, unfiltered way.

But creating a mood wasn’t enough; it needed to reach the right audience in a compelling way. We designed a strategic rollout that blended offline impact with a strong digital presence. From curated social media storytelling to striking campaign visuals, we positioned ‘Hues of Summer’ as an aspirational experience, one that customers could see themselves in. By shaping both the creative and communication strategy, X & Zero ensured that this campaign wasn’t just seen—it was felt.

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