New flavours were arriving at August Cafe, and Ruhi Gupta, co-founder and head chef, told us which ones carried memories close to her heart. She shared something special with us. The August Cafe Railway Cutlet wasn’t just a hit with guests; it was a dish rooted in nostalgia, shaped by her own experiences and the emotional comfort of travel.

We knew that story needed to be told. People connect deeply with food when there’s a personal thread woven into it. So we encouraged Ruhi to share the journey behind that familiar cutlet, where it comes from, why it matters, and what memories it evokes. The result was heartfelt engagement, proving once again that storytelling turns a dish into an experience.

We built a narrative that spotlighted not only what’s on the menu, but the emotion behind it. At X & Zero, our focus remains on showcasing August Cafe’s culinary identity through stories that feel real, human, and worth savouring. Because a great menu doesn’t just feed you, it reminds you of something you love.