Pop. Crunch. Giggle. Repeat.

That’s the rhythm we built our latest shoot around—for our client HAP POP, where every bite is about fun, flavour. So when they wanted to dial up the fun factor and connect more with their audience, we knew exactly what to do: bring in the experts. No, not food critics—kids.

We planned a shoot around playtime, picnics, and pure chaos (the fun kind). Our goal? Capture the unfiltered reactions of little snackers discovering the magic of HAP POP. We even played a little blind taste test game, letting the kids pick their favourite flavour without peeking. The reactions? Priceless.

Why kids, though? Because parents trust what their children love. And kids? They don’t fake delight. They giggle, crunch, and demand seconds. That’s real brand love—and that’s exactly what we wanted to show.

For X&Zero, this wasn’t just a product shoot. It was a popcorn party disguised as marketing. And through all the laughter, stickiness, and tiny hands reaching into packets saying “just one more,” —we captured all the content.