When Hap Pop decided to launch their new mini packets, we knew it couldn’t be a basic “now in a smaller size!” moment. The product had way more personality than that. So, we ditched the usual reveal and went full snack-mode — quick, punchy, trend-loaded content that made the Minis feel like a moment, not just a new size.

So the launch had to carry the same energy as the snack itself, playful transitions, scroll-stopping sound effects, and that satisfying pop that makes everything feel more fun. We used trending transitions where packets switched sizes in a blink, not just to show the size, but to show the vibe.

And the idea behind the content? Same flavour, smaller pack! We leaned into snack-time realness; from those 4 PM cravings at your desk to movie nights where you want just enough without committing to the whole bag. We made the Minis feel like they belonged in all those every day, in-between moments.

Snack brands have a certain freedom; they get to be light, experimental, and full of personality. That’s the space we played in. Fun formats, familiar hooks, and visuals that made people stop and smile.