#GiftWithDHADDA—a social media gifting campaign conceptualized, shot, and communicated by X&Zero.

The Concept

We wanted to shift the narrative around gifting from ‘what to give’ to ‘how it makes them feel.’ #GiftWithDHADDA wasn’t just about jewellery—it was about capturing emotions, moments, and meaningful connections. Through an engaging mix of storytelling and visual content, we transformed gifting into something intuitive and exciting.

Visual Storytelling

For the campaign shoot, we curated visuals that resonated with the warmth and spirit of the season. Soft, glowing lights, intimate moments of unboxing, and styling inspiration brought DHADDA Jewellery to life in a way that felt personal and aspirational. A mix of reels, carousel posts, and engaging stories allowed the audience to explore the collection, find inspiration, and shop effortlessly.

The Impact

The campaign not only made holiday gifting seamless but also positioned DHADDA Jewellery as the go-to choice for thoughtful, elegant gifts. It reinforced the idea that fine jewellery isn’t just a luxury—it’s a timeless gesture of love and celebration. With #GiftWithDHADDA, we didn’t just market jewellery; we redefined the joy of gifting.

At X&Zero, we thrive on creating campaigns that don’t just sell but resonate. #GiftWithDHADDA was more than just a holiday push—it was an experience designed to make gifting effortless, emotional, and unforgettable.