When GDK geared up for Couture India 2025, our role as their social media agency was to ensure the brand’s participation received the visibility it deserved. Our focus was to design still and video creatives that acted as compelling calls to action, making sure GDK’s presence stood out amidst the chatter of a prestigious industry event. 

We approached this by curating a suite of elegant stills tailored for social feeds, where a single scroll can make or break attention. Each creative reflected GDK’s identity—refined, timeless, and rooted in craftsmanship—while delivering a clear message of participation. To complement this, we produced short, high-impact video edits that carried the same essence but with motion and immediacy, ensuring they were impossible to miss. Together, these assets worked seamlessly across platforms, reinforcing GDK’s presence in the crucial lead-up to and during Couture India. 

The impact was immediate and intentional. These creatives not only drew audiences to take note of GDK’s showcase but also reinforced the brand’s stature in fine jewellery. For us, it was proof of how the right creative approach—even in concise bursts—can make a brand truly stand out on one of the industry’s biggest stages.