When Dhadda Jewellery introduced Bikaāra, their new handcrafted Polki collection, it felt less like a launch and more like the unveiling of a legacy. Rooted in Bikaner, every piece carries the weight of history while shining with a vision for tomorrow — a perfect blend of tradition and evolution.

The name itself draws meaning from its origins — Bikaner and Āra, the Sanskrit word for essence. In shaping the visual narrative, the intention was to let the jewellery speak its own timeless language.

To reflect this, our shoot merged the grandeur of bridal attire with the modernity of design.

More than a photoshoot, for X&Zero, this was a storytelling journey. By carefully curating every visual, we didn’t just capture the collection; we brought its story to life, creating an experience that connects heritage with a modern audience.