ELEPHANT PARADE X AMRAPALI
Elephant Parade stands as a UK-based social enterprise with a central mission of illuminating the critical plight faced by endangered Asian elephants. Through orchestrating an unparalleled exhibition of adorned elephant sculptures, this endeavour beckons luminaries and artistic minds worldwide to join hands in championing this social cause.
Elephant Parade X Amrapali was initiated by X&Zero, leading to the brand’s participation in the world’s largest public art event. Through its involvement in Elephant Parade India, Amrapali showcased a magnificent, life-sized replica of a baby elephant. This representation effectively conveyed the brand’s image and identity on both national and global levels.
In a subsequent endeavour, this showcased masterpiece underwent auction, with the proceeds dedicated to securing 101 vital elephant corridors spanning India, thereby fostering the conservation of the imperilled Asian elephant population.
X&Zero, in essence, became a catalyst for elevating the brand’s global stature. Moreover, it directed the spotlight towards sociocultural mindfulness, fostering increased engagement and paving the way for partnerships and collaborations with an array of brands and exceptionally gifted artists spanning the globe.