When Dhadda Jewellery, introduced its new Solitaire and Diamond Collection, we took on the challenge of bringing its elegance to the modern audience.

We handled everything from creative direction and product shoots to rollout strategy. The entire look and feel were designed to match the elegance of solitaires with a modern, vibrant twist.

We wanted to do something different for our campaign #DropsbyDhadda – something that felt fresh and engaging. That’s when the idea for ‘Deal of the Week’ came up. It is a limited-time offer strategy designed to spotlight different jewellery pieces and solitaires each week. Each week’s deal was thoughtfully aligned with trending styles or gifting occasions, giving customers a reason to come back and discover something new.

To build excitement, we introduced limited-time offers that matched each week’s focus. We paired that with a strong digital push – using popular social media trends, catchy audio, and stylish edits to connect with both loyal customers and new followers.

The result? A campaign that felt fresh, relevant, and true to the sophistication of the collection. Every detail was designed to make the collection feel special and desirable. We didn’t just promote jewellery – we helped tell Dhadda’s story in a way that felt current and classy.