Discover Sailing India X Walkitecture
X&Zero designed a sunset sailing + walk experience with Walkitecture and Discover Sailing India. It began with setting sail into the Arabian sea followed by a heritage walk exploring the historic Apollo Bunder with Architect & Restorer Nikhil Mahashur.
X&Zero’s two-prong approach – online, through content and offline, through immersive experiences, not only generated organic content for social media but also led to awareness for the brand through word-of-mouth.
Nikhil Mahashur is a Mumbai-based Architect and Restorer at the helm of NMA (Nikhil Mahashur & Associates). Nikhil also runs Walkitecture, a passion project that explores South Bombay’s iconic architecture through immersive walking tours.