In a competitive jewellery market, standing out requires more than just exquisite designs—it demands a strategic approach. For MK Jewels, X & Zero conceptualized and executed the Pink Tag Offer, an initiative designed to push sales and draw audiences into the store.

We developed a campaign that blended exclusivity with accessibility. The offer featured select jewellery with making charges starting at as low as 0% for diamonds and 5% for gold, positioning MK Jewels as a brand that delivers both luxury and value. Our role extended beyond ideation to execution, ensuring the in-store experience was immersive and visually striking.

From life-size pink tags in the windows to elegantly suspended tags across the store, every design element was meticulously crafted to reinforce the offer’s exclusivity. A dedicated shelf spotlighting Pink Tag pieces provided a clear, engaging focal point for shoppers. Through strategic experiential marketing and a keen understanding of retail aesthetics, we transformed the Pink Tag Offer into more than just a promotion—it became an experience that resonated with customers and strengthened MK Jewels’ brand identity.