Coffee is more than a drink—it’s an experience. X & Zero brought this to life by curating a collaboration between Blue Tokai and Walkitecture, led by Architect & Restorer Nikhil Mahashur.

This event fused coffee cupping with an architectural walk, blending sensory exploration with cultural storytelling. Set in a historic space, participants engaged in guided coffee tasting while uncovering the stories behind Mumbai’s architectural gems. X & Zero ensured a seamless experience through experiential marketing, connecting speciality coffee with heritage in an engaging way.

Beyond curating the event, we amplified its reach through social media, using reels, stories, and user-generated content to spark conversations. By transforming a tasting into an immersive journey, we created an experience that lingered beyond the last sip.