A brand’s story isn’t just told through its designs—it’s embodied by the people behind it. For ZEMA’s latest campaign, X & Zero took a bold approach by putting founder Karan at the heart of the narrative. Instead of a conventional jewellery showcase, we shaped a campaign that captured the essence of his creative vision, making the collection more than just a display of craftsmanship, but a personal reflection of its creator.

Having the designer himself interact with the jewellery added an irreplaceable layer of authenticity. Through carefully curated visuals, we highlighted not only the intricate details of each piece but also the passion that fuels their creation. Every frame was designed to forge a deeper connection between the audience and the brand, bridging the gap between luxury and relatability.

At X & Zero, our expertise lies in creating more than just campaigns—we build immersive brand experiences. By integrating Karan’s presence into the storytelling, we crafted a campaign that resonated beyond aesthetics, making ZEMA’s identity feel personal and engaging. A strategic rollout across digital and social platforms ensured that this narrative reached the right audience, making it one of the most interacted-with content pieces for the brand on Instagram.