When it’s Oktoberfest season, there’s only one way to celebrate, with overflowing steins, hearty Bavarian fare, and the unmistakable buzz of good company. This year, we brought the Bavarian spirit home with High Brew’s Oktoberfest, an experience that blended craft, culture, and creativity in true High Brew style.

To keep the spirit high, guests enjoyed a Buy 1 Beer, Get 1 (500ml) Free offer throughout the festival, turning every visit into a reason to celebrate. 

And what’s Oktoberfest without a feast? High Brew rolled out a special curated menu inspired by classic Bavarian comfort food. Each dish paired perfectly with their craft lineup.  

The campaign visuals brought together all the elements that make Oktoberfest iconic, frothy pours, warm wood tones, clinking mugs, and the unmistakable camaraderie that defines a true beer fest. 

From planning to posting, X & Zero celebrated every pour, every plate, and every moment of cheer because it wasn’t just an event, it was an experience brewed to remember.