Founded by Rubeina Karachiwalla, Ruby’s Organics is an organic makeup brand with a range of products specifically designed to suit Indian tones and textures. Completely devoid of chemical preservatives, we have used only natural and organically sourced ingredients to give you on-trend makeup that is lightweight, and yet long-lasting. Ruby’s Organics has all the essential requirements of safe and healthy products, with a combination of seed butters, plant-derived oils, natural waxes, clays and minerals. They don’t use water in their products, which eliminates the need for harsh chemical preservation – oil-based formulations require less amount of preservatives. The colours come from food-grade pigments permitted by Ecocert.

Website: https://rubysorganics.in/