Art & Indulgence Soirée – The Serigraph Studio
The Serigraph Studio collaborates with the artist to publish, release and distribute a complete edition of fine art prints which are signed by the artist and printed by him or under his supervision in limited edition exclusively for ‘The Serigraph Studio’, thereby making available and accessible to art collectors high quality, genuine works of art each accompanied with a certificate of authenticity. The artists include the likes of Jehangir Sabavala, Sakti Burman, Jogen Chowdhury, S.H. Raza, Ram Kumar, Paritosh Sen, Ganesh Haloi and Lalu Prasad Shaw. It was a revolutionary concept in the contemporary Indian art arena, conceived and conceptualised by art collector Lavesh Jagasia.
To introduce this newly-opened studio in Mumbai, we devised an experience-led Marketing & PR strategy.
The Serigraph Studio partnered with Spa La Vie to offer a unique experience wherein one could appreciate limited edition artworks of renowned artists whilst indulging in exquisite spa therapies. This unusual rendering brought together varied forms of L’Art de Vivre – the French art of slowing down and savoring each aesthetic moment. To devour all things indulgent – the art of healing and wellness fused with appreciating original art.
January 28, 2024