MK Jewels, one of Mumbai’s fastest-growing jewellery brand, has always been synonymous with uniqueness, especially during the festive season. For Diwali, a time of prosperity and new beginnings, we at X & Zero crafted a campaign that went beyond conventional celebrations—bringing warmth, connection, and sentimentality to the forefront.

To make Dhanteras more meaningful, we amplified  the brand’s collaboration with luxury lifestyle influencer Manuja Shroff, popularly known as datingairmiles, alongside her beloved pet, Arlo. By curating an engaging narrative, we highlighted how jewellery isn’t just about adornment but about marking life’s most treasured relationships. Manuja selected a gold charm chain engraved with Arlo’s initial, beautifully capturing the unique bond between pet parents and their furry companions.

Through strategic social media storytelling, we amplified the campaign with engaging content—visually compelling posts, interactive elements, and influencer-driven conversations. By leveraging Manuja’s authentic voice and personal connection with her audience, we ensured that MK Jewels’ message resonated deeply, reinforcing the brand’s commitment to celebrating love in all its forms.