our story
X & Zero represents the exchange and interaction between brands and people. X stands for exchange, while Zero marks a new beginning.
We are a brand solutions agency that utilizes design, connections, technology, and empathy to enhance audience engagement, interaction, and sales. We deliver integrated and mixed-medium marketing solutions that help businesses maximize results.
Within our team, we have a collective experience of over a decade in the avenues of design, content, and communication, digital marketing, and on-ground activations. Our team comprises experts who have worked across industries with some of the leading brands and businesses in the country.
founders
aarti bhati
With over a decade of experience across India and the UK, Aarti has built a diverse portfolio spanning strategic brand communication, content architecture, public relations, and social media management. She has consulted early-stage start-ups, high-growth D2C brands, and global lifestyle labels—advising them on how to craft compelling narratives, scale audience engagement, and navigate digital ecosystems.
warren menezes
Warren’s career spans over 19 years at the intersection of brand building and cultural strategy, beginning as co-founder of India-Nightlife in 2008 and evolving into a decade-long track record of launching and scaling D2C brands across India and the UK. His core expertise lies in brand communication, go-to-market strategy, content development, and high-impact retail partnerships, with a focus on creating culturally resonant and commercially successful brand ecosystems.
